Is this a sales call?

No. Thirty minutes, and if it is not a fit I will say so on the call. Nothing gets quoted and nothing gets pitched.

What should I have ready?

Nothing prepared. Come with the parts of the business that stop when you stop, and a rough sense of your revenue and team size.

No. The coaching training is why the systems hold inside a team, but the work is structural. You end up with documented systems, named owners, and authority that moves with accountability.

Do you work outside Texas?

Yes. The work is national and runs remotely. BNN Services is a national firm and has been since long before this was a category.

Engagements are scoped after the conversation, once I understand what the business needs. Nothing gets quoted before that, and the conversation itself costs you thirty minutes.

Madeline Ricci in a red suit, seated at her desk.

Talk with Madeline

Let’s find out what your business does without you.

One conversation. We look at where the business waits for you, and what it would take for it to stop. I work with founders worldwide running 2M to 25M businesses.

Picture the business five years from now, unchanged. Count what that costs you in moments you do not get back.

Thirty minutes is a small thing to trade against that.

Who this is for

Founders who are done being the bottleneck and want the company to hold without them.

What the conversation covers

Where the business depends on you today.
What that dependence costs in growth and in life.
The first move that changes it.

Pick a time

If the calendar does not load, open it in a new tab.

One conversation. No pitch. You leave with clarity either way.

Why me

Operator: Founder and current CEO of BNN Services, an eight-figure national services firm.
Scale: A national network of 40,000+ trusted agents that runs without me in the room.
Recognition: Featured on Office Hours with David Meltzer, season 6 Executive Spotlight.

Madeline Ricci smiling in conversation with a founder across a table, notebook open — A working conversation, notebook open

Dr. Quatro Ott at her desk holding two binders from the Varsity Orthopedics operations library — The Varsity Orthopedics operations library, version 2.0, in the practice

There are no excuses anymore.
Dr. Quatro Ott, Varsity Orthopedics

Before you book

What people want to know before they call.

Is this a sales call?: No. Thirty minutes, and if it is not a fit I will say so on the call. Nothing gets quoted and nothing gets pitched.
What should I have ready?: Nothing prepared. Come with the parts of the business that stop when you stop, and a rough sense of your revenue and team size.
Is this coaching?: No. The coaching training is why the systems hold inside a team, but the work is structural. You end up with documented systems, named owners, and authority that moves with accountability.
Do you work outside Texas?: Yes. The work is national and runs remotely. BNN Services is a national firm and has been since long before this was a category.
What does it cost?: Engagements are scoped after the conversation, once I understand what the business needs. Nothing gets quoted before that, and the conversation itself costs you thirty minutes.