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Madeline RicciFounder advisoryTalk with Madeline

For founders whose company still runs through them

If the business stops when you step away, you have not scaled.You have gotten busier.

You delegated the tasks and kept the decisions, so your team learned to wait for you. I help you hand authority to the people who should hold it, so the company keeps growing when you are not in the room. I did it first in my own company.

Founder advisory, starting with a 30-minute call by video. No preparation needed.
Madeline Ricci, operator and strategist, in a cream blazer against a charcoal backdrop

How you know

Count what is still waiting on you.

Open your inbox and your calendar. Every approval and every "quick question" in there is a decision your company has not been allowed to make without you.

01

Every call with risk attached waits for you.

Pricing exceptions and hiring calls all end at your desk.

02

Your team checks with you first.

Checking with you is the safest move the company allows, so it becomes the culture.

03

Revenue slows the week you step away.

The pipeline follows your calendar.

04

Every hire adds work for you.

More people and more tools route the same questions back to you.

A company that only performs when you are present is a job with excellent margins.

What done looks like

You leave for thirty days.The numbers hold.

Decisions you handed over stay handed over. The thinking behind your pricing and your largest client relationships is written down and used by someone other than you. You come back to a company that kept running.

The way out

F.R.E.E.D.

Five steps, in this order, that move decisions off your desk.

  1. 01F

    Find

    We locate every decision that still routes through you. The audit usually finds dozens.

  2. 02R

    Redistribute

    Authority and accountability move together, to the same person, so the decision stays moved.

  3. 03E

    Engineer

    We build the systems that hold the work when nobody is watching.

  4. 04E

    Embed

    We test the new way against a busy quarter and adjust until it survives one.

  5. 05D

    Develop

    Your leaders grow into carrying it forward without being pushed.

Built beyond you

Order matters. A new calendar, a new system or a new hire each brings the bottleneck back when authority never moved. See how F.R.E.E.D. runs in an engagement

Why founders work with me

I have sat in your chair. I still do.

In 2008, after 18 years in corporate leadership, I was laid off. I started BNN Services in a recession with no advertising and built it into an eight-figure national company. Today it runs on systems and leaders, not on my presence. I advise founders from that seat with my Trustedpreneurs co-founder, David Ricci, CEPA.

2008Founded BNN Services
8 figuresNational operating company
140,000Signing agents accessible
5,000Trusted signing partners
Dr. Quatro Ott at her desk holding two binders from the Varsity Orthopedics operations library
Advisory work ongoing since January 2026
01 · Varsity Orthopedics

From founder bottleneck to operating library.

Before: Dr. Quatro Ott approved scheduling, hiring and every exception. Growth stopped at the limit of one calendar.

Now: A complete operating library, version 2.0, in daily use. Two roles filled through the new hiring system within 60 days.

What changed: The team has clear direction and owns its work. Dr. Quatro Ott now travels with her family, knowing her staff has a solid foundation and clear guidance to run on.

"Everything has purpose now. My team has direction, and I can travel with my family knowing the practice runs."Dr. Quatro Ott, Varsity Orthopedics

Read the engagement record
Madeline Ricci on the Office Hours season 6 panel with David Meltzer
02 · On the record

Featured on Office Hours with David Meltzer.

Season 6 · Apple TV

See media
Kevin Smith, founder of Steady Bridge Consulting

Client result · Steady Bridge Consulting

“Now I have one framework, one offer ladder, a live assessment on my site, and a ten-second answer that’s the same every time.”
Kevin Smith · Founder

How a founder advisory engagement starts

It starts with one conversation.

Step 2

The diagnostic.

Two working sessions map every decision still routing through you.

Step 3

The priorities.

We sequence the three dependencies that cap your growth most.

Decision point

What still comes back to your desk?

Bring that list to a 30-minute call. I will come prepared.

Start the conversation