Proof

Authority is the product. Here is the evidence.

Every claim on this site traces to an operating record, a media appearance, or a credential. Source links are attached wherever a public record exists.

The origin story

BNN Services: the first founder-dependent business she fixed was her own.

Madeline Ricci, founder and CEO of BNN Services
Madeline Ricci, founder and CEO of BNN Services

In 2008 Madeline was laid off after an 18-year corporate career. She started BNN Services that same year, in a recession, with no advertising budget, no audience, and no network handed to her.

She built it into an eight-figure national services firm with a national network of 5,000+ trusted agents who consistently deliver. When Texas authorized Remote Online Notarization, she adopted it early and moved the firm ahead of the category.

The company now runs on systems and leadership, not on her presence. Decisions have named owners, standards are written, and leaders carry the work forward.

The proof is what her week looks like. She is still CEO of BNN Services while advising founders, co-hosting a podcast, and running a consulting firm.

That is what built beyond you means.

Client results

A specialty orthopedic practice

Before

The founding physician approved scheduling, hiring, and every exception. Growth stalled at the limit of one calendar.

What we did

The engagement ran the FREED framework end to end: found where every decision terminated with the founder, moved authority and accountability together into named seats, engineered the schedule, standards, and escalation path into systems, embedded them with the team, and developed the leaders who now hold them.

After

The office went from chaotic to executed. Hiring came off the physician's plate as a process and came back to her as a choice: the structure does the routing and screening, so she finally has the time to make good hiring decisions. The practice now grows and hires with confidence because a documented process, not the founder, holds the standard. The schedule, the standard, and the escalation path all run without the founder in the room.

The measurable outcomes from this engagement are shared in conversation.

Currently in the field

Work in motion, reported honestly.

These are live engagements. No outcomes are claimed while the work is still running.

  • Financial services SaaS. Built from the ground up.

    Most founders call after the business already depends on them. This one called before the product existed. The work so far: we mapped the brand and defined the exact problem the product solves in the market, positioning sharp enough to cut through an AI landscape drowning in noise. Then we outlined the FREED process on day one, setting the boundaries from the start so founder dependency never gets built in.

    It is easier to build beyond the founder than to rebuild around one.

    Engagement in progress

  • A healthy aging clinic. The business lives in the founder’s head.

    The founder is also the doctor. No documented operating system, no patient onboarding, no sales process, and no staff of her own yet: today the clinic runs on employees shared from another business. The work so far: we are interviewing the owner and extracting her entire process out of her head and into documentation a team can own. This is FREED’s first discipline at full depth: find every place the business depends on the founder, then write it down so it belongs to the company instead. The targets this engagement is built toward: a culture that runs without the founder, a doctor who practices without burning out, an operating system that gives her first true team the confidence to own their jobs from day one, and a patient experience unlike anything else in the market.

    You cannot scale what lives only in someone’s head.

    Engagement in progress

  • A first-time author. Authority built for the AI search era.

    A new author with a message worth hearing and no platform yet to carry it. The work so far: an assessment across five growth levers to find where the launch needs focus first, and KPIs mapped backward from the single outcome the engagement points at, a bestselling launch. Brand, SEO, AEO, and GEO are being built together so the author is findable by readers, credible to media, and citable by the AI systems people now ask for recommendations. Progress is reviewed against the numbers every 90 days.

    A bestseller is built long before launch day.

    Engagement in progress

Operating track record

Built, not remembered.

  • Founder and current CEO of BNN Services, an eight-figure national services firm founded in 2008.

  • 18 years of corporate leadership before entrepreneurship.

  • Built a national network of 5,000+ trusted agents who consistently deliver.

  • Early adopter of Remote Online Notarization when Texas authorized it.

  • CMO and growth leadership across brand, positioning, and pipeline.

  • Co-founder of the consulting firm Trustedpreneurs.

Television and media

Featured in the Executive Spotlight on Season 6 of David Meltzer’s Office Hours.

Season 6 of David Meltzer’s Office Hours premiered on Apple TV on August 2, 2024 and broadcasts in more than 100 countries. The season’s Executive Spotlights named Madeline and David Ricci, CEOs of BNN Services and Trustedpreneurs, alongside Sage Steele and Jack Canfield.

Read the season announcement on PR Newswire

Madeline Ricci with the Office Hours with David Meltzer panel on the Season 6 set
Season 6 set, Office Hours on Apple TV
Madeline Ricci at the Office Hours with David Meltzer panel desk during the season 6 taping
Season 6 taping, Office Hours desk
Madeline Ricci speaking with David Meltzer and the panel during the season 6 taping
Season 6 taping, panel discussion
Madeline Ricci with the full Office Hours with David Meltzer cast on the season 6 set
Season 6 cast, SiriusXM set

On camera

In the room with operators who build at scale.

Clips from the Office Hours set, in conversation with Chris Hetherington, Austin Ekeler, and Metta World Peace, plus a note from the Trustedpreneurs studio on confidence and imposter syndrome.

In conversation with Erik Huberman
In conversation with Metta World Peace
On imposter syndrome
In conversation with Chris Hetherington
In conversation with Austin Ekeler
In conversation with Danica Patrick

In the studio

Trustedpreneurs, recorded with a partner across the table.

She co-hosts every episode with David, published as Built Beyond You. Same standard on the mic as in the work.

Madeline Ricci in a podcast interview, seated across the table from her host
Podcast interview, across the table
Madeline Ricci at the microphone during a podcast interview
Podcast interview, on the mic
Madeline Ricci speaking on stage in front of a room of founders
Speaking on stage, in front of a room of founders

Publications and recognition

Written up, repeatedly, for the same reason.

Credentials

The training beneath the operating work.

Business and AI

AI implementation and business consulting

Certified

Entrepreneur-in-residence

Writing.io

Coaching

Professional Certified Coach (PCC)

International Coaching Federation

International Master Coach

Certified coach

Elementum Coaching Institute: trauma-informed practice, somatics, nervous system regulation

Verify credential

Mindset Dimensions practitioner

Delivered as ICF continuing coach education

Behavior change and NLP

NLP practitioner and NLP coach

The Tad James Co., recognized by the American Board of Neuro-Linguistic Programming

Certified mindset coach

Mindset Coach Academy

Time Line Therapy practitioner

Hypnosis certification

American Board of Hypnotherapy

This is why the systems stick. Change that holds inside a team is a human problem before it is an operational one, and this is the training for the human half.

Next step

Let’s find out what your business does without you.

One conversation. We look at where the business waits for you, and what it would take for it to stop. She works with established founders.

Picture the business five years from now, unchanged. Count what that costs. Not in dollars. In moments you do not get back.

Talk with Madeline

One conversation. No pitch. You leave with clarity either way.

See the proof