Which numbers are on here, and which are not?

The figures on this page are the ones I can report directly: what was delivered, when it was delivered, and counts I have verified myself, such as two roles filled at Varsity Orthopedics, one front desk and one medical assistant, both within 60 days. Longer term outcomes are still being tracked inside live engagements, so they are not claimed here yet. Labels say which is which. A completed deliverable is named as completed, and an engagement that is still running is labelled ongoing or in progress, so a finished piece of work is never read as a finished engagement.

How do I know these engagements are real?

Client work is described by what was delivered and what changed structurally, and live engagements are named as live. Press and broadcast coverage is listed on the media page with a link to each source.

Do you work outside orthopedics and healthcare?

Yes. Current and completed engagements include an orthopedic practice, a consulting firm, a financial services SaaS company, a healthy aging clinic, and a first-time author. The pattern I look for, decisions that still route through the founder, shows up in each of them.

Where is the media coverage?

On the media page, with the publication, date and a link to each source. This page is the engagement record, so it carries a short summary and a link.

The engagement record

Anyone can claim they have done it.

The operating record, client engagements and credentials behind the work, with status labels that say what is delivered and what is still running. Press and broadcast coverage lives on the media page.

Where it started

BNN Services: the first founder-dependent business I fixed was my own.

Madeline Ricci, founder and CEO of BNN Services

In 2008 I was laid off after an 18-year corporate career. I started BNN Services that same year, in a recession, with no advertising budget, no audience, and no network handed to me.

I built it into an eight-figure national services firm with a national network of 40,000+ trusted agents who consistently deliver. When Texas authorized Remote Online Notarization, I adopted it early and moved the firm ahead of the category.

The company now runs on systems and leadership, not on my presence. Decisions have named owners, standards are written, and leaders carry the work forward.

The proof is what my week looks like. I am still CEO of BNN Services while advising founders, co-hosting a podcast, and running a consulting firm.

That is what Build Beyond You means.

What it did for other founders

Varsity Orthopedics

Deliverable completed

Advisory work continues, ongoing since January 2026.

Before

Dr. Quatro Ott approved scheduling, hiring, and every exception. Growth stalled at the limit of one calendar.

What we did

The engagement applies the F.R.E.E.D. framework: finding where decisions terminated with the founder, moving authority and accountability together into named seats, and engineering the schedule, standards and escalation path into systems. The engagement is ongoing and outcomes are still being tracked.

After

Hiring came off her plate as a process and came back to her as a choice. The structure does the routing and the screening, so the decision is hers to make rather than hers to chase. The schedule, the standard, and the escalation path are documented and in use by the team. Whether the practice holds without her is still being tracked.

Dr. Quatro Ott at her desk holding two binders from the Varsity Orthopedics operations library — The Varsity Orthopedics operations library, version 2.0, in the practice

What has shipped

A complete operating library, now at version 2.0 and in daily use by the practice team. It covers standard operating procedures, the employee manual, the operations manual, the HR and onboarding system, performance frameworks, and a structured hiring system.

What is running now

I built and operate the practice’s hiring function, including structured interview packets, panel scorecards, operational case studies, 30/60/90 presentation rubrics, and a brief-to-physician decision template. Two roles filled through that process, one front desk and one medical assistant, both within 60 days. The leadership search is in its final stages.

There are no excuses anymore.

Dr. Quatro OttVarsity Orthopedics

Steady Bridge Consulting

Positioning and offer structure, delivered

Before

Five months into building a consulting firm, with three offer ladders that contradicted each other and no single sentence describing what the business did. Every decision about what to offer a prospect ran on instinct under pressure.

What we did

Read everything already written, found the through-line the founder had been repeating without seeing it, and built one framework, one offer ladder, and a live assessment around it.

After

One framework, one offer ladder, a working assessment on the site, and the same ten-second answer every time the question comes up. Decisions now route through the structure rather than through anxiety.

What is running now

Work in motion, reported honestly.

These are live engagements. No outcomes are claimed while the work is still running.

Financial services SaaS. Built from the ground up.
Most founders call after the business already depends on them. This one called before the product existed.
The work so far
We mapped the brand and defined the exact problem the product solves in the market, positioning sharp enough to cut through an AI landscape drowning in noise. Then we outlined the F.R.E.E.D. process on day one, setting the boundaries from the start so founder dependency never gets built in.
It is easier to build beyond the founder than to rebuild around one.
Engagement in progress
A healthy aging clinic. The business lives in the founder’s head.
The founder is also the doctor. No documented operating system, no patient onboarding, no sales process, and no staff of her own yet: today the clinic runs on employees shared from another business.
The work so far
We are interviewing the owner and extracting her entire process out of her head and into documentation a team can own. This is F.R.E.E.D.’s first discipline at full depth: find every place the business depends on the founder, then write it down so it belongs to the company instead.
What it points at
A documented operating system her first team can own from day one, including a written patient onboarding process and a sales process, so the clinic no longer runs from the founder’s memory.
You cannot scale what lives only in someone’s head.
Engagement in progress
A first-time author. Authority built for the AI search era.
A new author with a message worth hearing and no platform yet to carry it.
The work so far
An assessment across five growth levers to find where the launch needs focus first, and KPIs mapped backward from the target the engagement is working toward, a bestselling launch. That is a target, not a result. Brand, SEO, AEO, and GEO are being built together so the author is findable by readers, credible to media, and citable by the AI systems people now ask for recommendations. Progress is reviewed against the numbers every 90 days.
A bestseller is built long before launch day.
Engagement in progress

What was built

Built, not remembered.

Founder and current CEO of BNN Services, an eight-figure national services firm founded in 2008.
18 years of corporate leadership before entrepreneurship.
Built a national network of 40,000+ trusted agents who consistently deliver.
Early adopter of Remote Online Notarization when Texas authorized it.
Brand, positioning, and pipeline leadership across growth.
Co-founder of the consulting firm Trustedpreneurs.

This is the operating record the advisory work comes from.

Coverage, in brief

Office Hours with David Meltzer, season 6, on Apple TV.

Season 6 of David Meltzer’s Office Hours premiered on Apple TV on August 2, 2024 and broadcasts in more than 100 countries. The season introduced Executive Spotlights, and the announcement named David Ricci, CEPA and me among them, alongside Sage Steele, Dr. David Pascal, Katya Dmitrieva and Jack Canfield.

I also appeared on the panel with David Meltzer during the season 6 taping. The clips below are from that panel. The full photo set and every press item are on the media page.

See all coverage and appearances

Read the season announcement on PR Newswire

Madeline Ricci with the Office Hours with David Meltzer panel on the Season 6 set — On the panel, Office Hours season 6 taping

On camera

In the room with operators who build at scale.

Clips from the Office Hours panel, where I interviewed Erik Huberman, Chris Hetherington, Austin Ekeler and Metta World Peace, plus a note from the Trustedpreneurs studio on confidence and imposter syndrome.

Interviewing Erik Huberman

Interviewing Metta World Peace

On imposter syndrome

Interviewing Chris Hetherington

Interviewing Austin Ekeler

Interviewing Danica Patrick

In the studio

Build Beyond You, recorded with a partner across the table.

I co-host every episode with David Ricci, CEPA, currently published as Trustedpreneurs: The Podcast. Same standard on the mic as in the work.

Madeline Ricci recording Build Beyond You, seated across the table from her co-host — Recording Build Beyond You, across the table

Madeline Ricci at the microphone recording Build Beyond You — Recording Build Beyond You, on the mic

What is certified

The training beneath the operating work.

Business and AI: AI-Assisted Certified CMO
Industry Rockstar
AI implementation and business consulting
Certified
Entrepreneur-in-residence
Writing.io
Coaching: Professional Certified Coach (PCC)
International Coaching Federation
International Master Coach
Certified coach
Elementum Coaching Institute: trauma-informed practice, somatics, nervous system regulation
Verify credential
Mindset Dimensions practitioner
Delivered as ICF continuing coach education
Behavior change and NLP: NLP practitioner and NLP coach
The Tad James Co., recognized by the American Board of Neuro-Linguistic Programming
Certified mindset coach
Mindset Coach Academy
Time Line Therapy practitioner
Hypnosis certification
American Board of Hypnotherapy

This training informs how I approach behavior, accountability and adoption inside a team. The advisory work itself is structural.

What people ask about the proof

How to read what is on this page.

Which numbers are on here, and which are not?: The figures on this page are the ones I can report directly: what was delivered, when it was delivered, and counts I have verified myself, such as two roles filled at Varsity Orthopedics, one front desk and one medical assistant, both within 60 days. Longer term outcomes are still being tracked inside live engagements, so they are not claimed here yet. Labels say which is which. A completed deliverable is named as completed, and an engagement that is still running is labelled ongoing or in progress, so a finished piece of work is never read as a finished engagement.
How do I know these engagements are real?: Client work is described by what was delivered and what changed structurally, and live engagements are named as live. Press and broadcast coverage is listed on the media page with a link to each source.
Do you work outside orthopedics and healthcare?: Yes. Current and completed engagements include an orthopedic practice, a consulting firm, a financial services SaaS company, a healthy aging clinic, and a first-time author. The pattern I look for, decisions that still route through the founder, shows up in each of them.
Where is the media coverage?: On the media page, with the publication, date and a link to each source. This page is the engagement record, so it carries a short summary and a link.

Contact

Advisory work, writing and public appearances.

For inquiries, write to mricci@themadelinericci.com or use the contact page.

Talk with Madeline