What can be checked

Anyone can claim they have done it.

Every claim on this site traces to an operating record, a media appearance, or a credential. Source links are attached wherever a public record exists.

Talk with Madeline

One conversation. No pitch. You leave with clarity either way.

Where it started

BNN Services: the first founder-dependent business I fixed was my own.

Madeline Ricci, founder and CEO of BNN Services
Madeline Ricci, founder and CEO of BNN Services

In 2008 I was laid off after an 18-year corporate career. I started BNN Services that same year, in a recession, with no advertising budget, no audience, and no network handed to me.

I built it into an eight-figure national services firm with a national network of 40,000+ trusted agents who consistently deliver. When Texas authorized Remote Online Notarization, I adopted it early and moved the firm ahead of the category.

The company now runs on systems and leadership, not on my presence. Decisions have named owners, standards are written, and leaders carry the work forward.

The proof is what my week looks like. I am still CEO of BNN Services while advising founders, co-hosting a podcast, and running a consulting firm.

That is what Build Beyond You means.

What it did for other founders

Varsity Orthopedics

Engagement began January 2026, ongoing

Before

Dr. Quatro Ott approved scheduling, hiring, and every exception. Growth stalled at the limit of one calendar.

What we did

The engagement ran the FREED framework end to end: found where every decision terminated with the founder, moved authority and accountability together into named seats, engineered the schedule, standards, and escalation path into systems, embedded them with the team, and developed the leaders who now hold them.

After

Hiring came off her plate as a process and came back to her as a choice. The structure does the routing and the screening, so the decision is hers to make rather than hers to chase. The schedule, the standard, and the escalation path are documented and in use by the team.

Dr. Quatro Ott at her desk holding two binders from the Varsity Orthopedics operations library
The Varsity Orthopedics operations library, version 2.0, in the practice

What has shipped

A complete operating library, now at version 2.0 and in daily use by the practice team. It covers standard operating procedures, the employee manual, the operations manual, the HR and onboarding system, performance frameworks, and a structured hiring system.

What is running now

I built and operate the practice’s hiring function, including structured interview packets, panel scorecards, operational case studies, 30/60/90 presentation rubrics, and a brief-to-physician decision template. Two roles filled through that process, one front desk and one medical assistant, both within 60 days. The leadership search is in its final stages.

There are no excuses anymore.

Dr. Quatro OttVarsity Orthopedics
Kevin Smith, founder of Steady Bridge Consulting

Steady Bridge Consulting

Positioning and offer structure, delivered

Before

Five months into building a consulting firm, with three offer ladders that contradicted each other and no single sentence describing what the business did. Every decision about what to offer a prospect ran on instinct under pressure.

What we did

Read everything already written, found the through-line the founder had been repeating without seeing it, and built one framework, one offer ladder, and a live assessment around it.

After

One framework, one offer ladder, a working assessment on the site, and the same ten-second answer every time the question comes up. Decisions now route through the structure rather than through anxiety.

Kevin Smith, founder of Steady Bridge Consulting

Five months in, I had three offer ladders that didn’t agree with each other and no one-sentence answer to what I did. Madeline read everything I’d sent and gave me the one word I’d been writing over and over without noticing: SPACE. Now I have one framework, one offer ladder, a live assessment on my site, and a ten-second answer that’s the same every time. Deciding what fits used to run on anxiety. Now it runs on the framework.

Kevin SmithFounder, Steady Bridge Consulting

What is running now

Work in motion, reported honestly.

These are live engagements. No outcomes are claimed while the work is still running.

  • Financial services SaaS. Built from the ground up.

    Most founders call after the business already depends on them. This one called before the product existed. The work so far: we mapped the brand and defined the exact problem the product solves in the market, positioning sharp enough to cut through an AI landscape drowning in noise. Then we outlined the FREED process on day one, setting the boundaries from the start so founder dependency never gets built in.

    It is easier to build beyond the founder than to rebuild around one.

    Engagement in progress

  • A healthy aging clinic. The business lives in the founder’s head.

    The founder is also the doctor. No documented operating system, no patient onboarding, no sales process, and no staff of her own yet: today the clinic runs on employees shared from another business. The work so far: we are interviewing the owner and extracting her entire process out of her head and into documentation a team can own. This is FREED’s first discipline at full depth: find every place the business depends on the founder, then write it down so it belongs to the company instead. The targets this engagement is built toward: a culture that runs without the founder, a doctor who practices without burning out, an operating system that gives her first true team the confidence to own their jobs from day one, and a patient experience unlike anything else in the market.

    You cannot scale what lives only in someone’s head.

    Engagement in progress

  • A first-time author. Authority built for the AI search era.

    A new author with a message worth hearing and no platform yet to carry it. The work so far: an assessment across five growth levers to find where the launch needs focus first, and KPIs mapped backward from the single outcome the engagement points at, a bestselling launch. Brand, SEO, AEO, and GEO are being built together so the author is findable by readers, credible to media, and citable by the AI systems people now ask for recommendations. Progress is reviewed against the numbers every 90 days.

    A bestseller is built long before launch day.

    Engagement in progress

What was built

Built, not remembered.

  • Founder and current CEO of BNN Services, an eight-figure national services firm founded in 2008.

  • 18 years of corporate leadership before entrepreneurship.

  • Built a national network of 40,000+ trusted agents who consistently deliver.

  • Early adopter of Remote Online Notarization when Texas authorized it.

  • Brand, positioning, and pipeline leadership across growth.

  • Co-founder of the consulting firm Trustedpreneurs.

None of that is the reason to call. It is the reason the answer you get will have been tested somewhere before it is tested on your business.

Where it has been seen

Office Hours with David Meltzer, season 6, on Apple TV.

Season 6 of David Meltzer’s Office Hours premiered on Apple TV on August 2, 2024 and broadcasts in more than 100 countries. The season introduced Executive Spotlights, and the announcement named David Ricci and me among them, alongside Sage Steele, Dr. David Pascal, Katya Dmitrieva and Jack Canfield.

I also appeared on the panel with David Meltzer during the season 6 taping. The photographs and clips below are from that panel.

Read the season announcement on PR Newswire

Madeline Ricci with the Office Hours with David Meltzer panel on the Season 6 set
On the panel, Office Hours season 6 taping
Madeline Ricci at the Office Hours with David Meltzer panel desk during the season 6 taping
Season 6 taping, Office Hours desk
Madeline Ricci speaking with David Meltzer and the panel during the season 6 taping
Season 6 taping, panel discussion
Madeline Ricci with the full Office Hours with David Meltzer cast on the season 6 set
Season 6 cast, SiriusXM set

Coverage proves visibility. It does not prove the work.

On camera

In the room with operators who build at scale.

Clips from the Office Hours panel, where I interviewed Erik Huberman, Chris Hetherington, Austin Ekeler and Metta World Peace, plus a note from the Trustedpreneurs studio on confidence and imposter syndrome.

Interviewing Erik Huberman
Interviewing Metta World Peace
On imposter syndrome
Interviewing Chris Hetherington
Interviewing Austin Ekeler
Interviewing Danica Patrick

In the studio

Build Beyond You, recorded with a partner across the table.

I co-host every episode with David Ricci, CEPA, currently published as Trustedpreneurs: The Podcast. Same standard on the mic as in the work.

Madeline Ricci recording Build Beyond You, seated across the table from her co-host
Recording Build Beyond You, across the table
Madeline Ricci at the microphone recording Build Beyond You
Recording Build Beyond You, on the mic
Madeline Ricci speaking on stage in front of a room of founders
Speaking on stage, in front of a room of founders

What has been written about it

Written up, repeatedly, for the same reason.

  • Moguls of Business

    Built BNN Services the Hard Way, Now an Eight-Figure Success

    Read the feature
  • CIO Views

    Top 10 Visionary Entrepreneurs Redefining Success in Business 2024

    Read the feature
  • Living Magazine

    Finding Your North Star

    Read the feature
  • Franchise Journal

    Business feature, March 2023

    Read the feature
  • Shoutout DFW

    Meet Madeline Ricci, founder and CEO of multiple businesses

    Read the feature
  • Society Life Magazine

    Top 10 Women of Tarrant County

    Read the feature

What is certified

The training beneath the operating work.

Business and AI

AI-Assisted Certified CMO

Industry Rockstar

AI implementation and business consulting

Certified

Entrepreneur-in-residence

Writing.io

Coaching

Professional Certified Coach (PCC)

International Coaching Federation

International Master Coach

Certified coach

Elementum Coaching Institute: trauma-informed practice, somatics, nervous system regulation

Verify credential

Mindset Dimensions practitioner

Delivered as ICF continuing coach education

Behavior change and NLP

NLP practitioner and NLP coach

The Tad James Co., recognized by the American Board of Neuro-Linguistic Programming

Certified mindset coach

Mindset Coach Academy

Time Line Therapy practitioner

Hypnosis certification

American Board of Hypnotherapy

This is why the systems stick. Change that holds inside a team is a human problem before it is an operational one, and this is the training for the human half.

What people ask about the proof

How to read what is on this page.

Why are there no client numbers on here?
Because the engagements that would produce them are still running, and no outcome gets claimed while the work is in motion. Where a number exists, it appears. Where it does not, the engagement is labelled in progress.
How do I know these engagements are real?
Every media claim on this page links to its public source. The client work is described by what changed structurally, not by adjectives, and live engagements are named as live.
Do you work outside orthopedics and healthcare?
Yes. Current and completed engagements include an orthopedic practice, a consulting firm, a financial services SaaS company, a healthy aging clinic, and a first-time author. Founder dependency has the same shape across all of them.
What does the media coverage have to do with my business?
On its own, nothing. It is here because it is verifiable and because it corroborates the operating record. The operating record is the part that matters.
How long does an engagement run?
Months, not sessions. Founder dependency was built over years and it comes out in stages. The work ends when the business holds without you, not when a package runs out.
You still run an eight-figure company. How much of your time do I actually get?
That is the point, and it is why engagements run 90 days and I take ten clients a year. Advising from inside the work only stays true if the work is still real. Availability is one of the first things covered on the call.
What does it cost?
Engagements are scoped after the conversation, once I understand what the business needs. Nothing gets quoted before that, and the conversation itself costs you thirty minutes.

The only offer on this site

One conversation. That is the whole ask.

What it is

Thirty minutes. You describe where the business waits for you. I tell you what I see, and what I would change first.

What it is not

A pitch, or a proposal in disguise. If it is not a fit, I will say so on the call.

What you leave with

A read on where the business waits for you, the one change worth making first, and an honest answer on whether this is worth continuing.

Next step

Let’s find out what your business does without you.

One conversation. You have seen the record. The question is what your business does without you. I work with founders worldwide running 2M to 25M businesses.

Talk with Madeline

One conversation. No pitch. You leave with clarity either way.

Find out what breaks first

Twelve minutes. No call required.