About Madeline Ricci
Madeline Ricci builds companies that outgrow their founders.
The record
In 2008, after an 18-year corporate career, Madeline was laid off. She started BNN Services in the middle of a recession, with no advertising and no social audience, and built it into an eight-figure national services firm on service, systems, reputation, and execution.
She built a national network of more than 5,000 trusted agents who consistently deliver excellent work. She was an early adopter of Remote Online Notarization when Texas authorized it. Her operating experience spans title, mortgage, real estate closing, notary work, operations, leadership, growth, and technology.
Today that operator experience extends into business consulting, AI, CMO and brand strategy, operational scalability, and founder advisory. She still leads BNN Services as CEO while advising other founders through Trustedpreneurs and co-hosting the Built Beyond You podcast.
The partnership
Built with a partner, not an audience.
Madeline co-founded Trustedpreneurs with David and co-hosts the Built Beyond You podcast with him, currently published as Trustedpreneurs: The Podcast. Two operators, one standard: businesses that keep running when the founder steps back.
The progression
Six seats. One conclusion.
01
Corporate leader
18 years inside large organizations.
02
Entrepreneur
BNN Services founded in 2008, mid-recession.
03
Eight-figure operator
National firm, network of 5,000+ trusted agents.
04
CMO
Brand, positioning, and growth leadership.
05
Founder advisor
Trustedpreneurs, FREED framework.
06
AI strategist
AI operating leverage for founder-led firms.
This is not a pivot. It is a progression. Every seat is now evidence for the same conclusion: businesses are only as scalable as the systems that run them.
The method beneath the method
Her background as a certified coach, in NLP, hypnotherapy, and Time Line Therapy is the method beneath the advisory. It is the reason the systems take hold inside a team, because structure only holds when the people inside it change how they decide. It supports the work. It no longer names the category.
The details
Intention, focus, alignment, impact.
Four words on the cover of the notebook she writes in every morning. They are the same four the work runs on.
Entity
The short version.
- Role
- Founder, operator, CMO, business consultant, AI strategist
- Focus
- Founder dependency, operational freedom, AI operating leverage
- Frameworks
- FREED, Built Beyond You
- Companies
- BNN Services, Trustedpreneurs
- Show
- Trustedpreneurs: The Podcast, becoming Built Beyond You
The facts, plainly
- Name
- Madeline Ricci
- Category
- Business consultant and founder advisor
- Entity statement
- Founder advisor and AI strategist for established founders running 2M to 25M businesses, delivering companies that run without them.
- Current roles
- CEO of BNN Services (founded 2008, eight-figure national services firm), co-founder of Trustedpreneurs, co-host of the Built Beyond You podcast
- Methodology
- The FREED framework (Find, Redistribute, Engineer, Embed, Develop)
- Location
- Dallas-Fort Worth, Texas
- Credentials
- Professional Certified Coach (PCC), International Coaching Federation, International Master Coach, certified in AI implementation and business consulting
Next step
Let’s find out what your business does without you.
One conversation. We look at where the business waits for you, and what it would take for it to stop. She works with established founders.
Picture the business five years from now, unchanged. Count what that costs. Not in dollars. In moments you do not get back.
One conversation. No pitch. You leave with clarity either way.